OTT Rights of Thalapathy Vijay's Next Film Sold for a Record Rs. 150 Crore

The OTT rights of the upcoming Tamil film, Thalapathy 66, starring Vijay and Rashmika Mandanna, have been sold to the streaming platform, Leo OTT, for a whopping Rs. 150 crore. This is the highest price ever paid for the OTT rights of a Tamil film.

The film is directed by Vamshi Paidipally and produced by Dil Raju. It is a pan-India film that will be released in Tamil, Telugu, Kannada, Malayalam, and Hindi. The film is scheduled to be released in theaters on 19 October 2023.

The sale of the OTT rights for such a high price is a testament to the popularity of Vijay and the expectations that are riding on the film. Thalapathy 66 is one of the most anticipated films of the year and is expected to be a blockbuster.

The film's distributors are confident that the film will be a huge success and that the OTT platform will be able to recover its investment and make a profit. The sale of the OTT rights for such a high price is also a sign of the growing popularity of OTT platforms in India.

OTT platforms are now competing with theaters for the release of major films. This is a trend that is likely to continue in the future. The sale of the OTT rights of Thalapathy 66 is a major coup for Leo OTT and is a sign of the platform's growing ambition.

The film is expected to be a major boost for the OTT platform and is likely to attract a lot of subscribers. The film is also expected to set a new benchmark for the price of OTT rights of Tamil films.