Mahindra Thar EV Not Just a Concept, to Enter Production Soon
Mahindra & Mahindra has confirmed that the electric version of its popular Thar SUV will enter production soon. The Thar EV is expected to be priced around INR 20 lakh (USD 26,000) and will compete with the likes of the Tata Nexon EV and the MG ZS EV in the Indian market.
Kumari Harshita 
Mahindra & Mahindra, the Indian automaker, has confirmed that the electric version of its popular Thar SUV will enter production soon. The announcement was made by Anand Mahindra, the chairman of the company, on X.
"The Thar EV is not just a concept. It will be in production soon," Mahindra tweeted. "We are committed to making electric vehicles that are exciting, capable, and affordable."
Nope. Not just a concept. From the moment we all saw the prototype we were committed to making this a reality… pic.twitter.com/SJ9oHjrLOL — anand mahindra (@anandmahindra) August 20, 2023
The Thar EV was first showcased as a concept at the 2022 Auto Expo in India. It features a futuristic design with a sleek body and an electric motor that delivers the same performance as an internal combustion engine Thar.
Throw out the rule books. Introducing the THAR.e, a legend reborn with an electric vision.
Know more: https://t.co/4bqbpE2YEa#Futurescape #GoGlobal pic.twitter.com/jo4wzs5ahs — Mahindra Automotive (@Mahindra_Auto) August 15, 2023
The Thar EV is expected to be priced around INR 20 lakh (USD 26,000). It will compete with the likes of the Tata Nexon EV and the MG ZS EV in the Indian market.
The production of the Thar EV is a major step forward for Mahindra in its electric vehicle (EV) journey. The company has already launched the e-KUV100 and the eXUV300 in India, and it plans to launch several more EVs in the coming years.
Mahindra's decision to bring the Thar EV to production is a positive sign for the Indian EV market. The Thar is a popular SUV, and its electric version is expected to be in high demand. This will help to boost the sales of EVs in India and make them more accessible to a wider range of buyers.
The production of the Thar EV is also a sign of Mahindra's commitment to the EV space. The company has been investing heavily in EVs, and it is clear that it sees them as the future of mobility. With the Thar EV, Mahindra is taking a major step towards making EVs more mainstream in India.
