Air India: Manish Malhotra will design uniforms for employees, the airline announced the agreement.
Manish Malhotra will design uniforms for employees, the airline announced the agreement.
Bhavika Nandwana
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Air India on Thursday announced its partnership with famous fashion designer Manish Malhotra. They will design new uniforms for more than 10,000 Air India employees deployed on the front lines. These employees include cabin crew, cockpit crew, ground and security staff. This is another step taken as part of Air India's modernization program as an expression of its new global brand identity. Air India hopes to start rolling out the new look for its uniformed employees by the end of 2023.
Air India CEO said this on the agreement with Manish Malhotra
Commenting on the tie-up with Manish Malhotra, Air India CEO and MD Campbell Wilson said, “Air India is delighted to collaborate with Manish Malhotra to realize our shared ambition of representing the best of a vibrant, bold and progressive India on the world stage. We are working closely with Manish and his team to combine the elements of our brand, our heritage and our culture with the unique requirements of the airline environment, which we hope will deliver a new and exciting Will be found who will support and represent change."
