Tata Motors Unveils New Logo and Tagline for its Electric Vehicle Business
Tata Motors has unveiled a new brand identity for its electric vehicle (EV) business, called Tata EV. The new brand is aimed at positioning the company as a leader in the EV space.
Kumari Harshita
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Tata Motors has unveiled a new brand identity for its electric vehicle (EV) business. The new brand, called Tata EV, is aimed at positioning the company as a leader in the EV space.
The new brand identity features a new logo and tagline. The logo is a stylized version of the Tata logo, with the word "EV" added in a sans-serif font. The tagline is "Born Electric."
The new brand identity is part of Tata Motors' plan to become a major player in the global EV market. The company has already launched a number of EVs in India, and it plans to launch more in the coming years.
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Tata Motors is also investing heavily in research and development of EVs. The company has set up a new EV research and development center in Pune, India.
The launch of the new brand identity is a significant step for Tata Motors. It shows that the company is committed to the EV space and that it is serious about becoming a leader in this market.
