The Senator Group India launches ‘FreeFlow’, an innovatively designed office chair featuring two new technologies- ‘Auto-AdapTec’ and ‘FinTec’

Bengaluru: The Senator Group India, subsidiary of the UK headquartered .The Senator Group’, one of the largest office furniture manufacturers in the world known for its focus on quality, innovation, and sustainability, has unveiled ‘FreeFlow’, the nnovatively designed office chair featuring two new technologies- ‘Auto-AdapTec’ and FinTec’. These proprietary technologies enable a dynamic, synchronized reclining
mechanism that adjusts to the user's weight and posture without manual adjustments, offering a revolutionary solution for those who require comfort and spinal support, while also addressing a frequently asked question relating to the office: how can people sit better for longer?
The unique design and spine of FreeFlow is based on the counter-rotating movement of a fish. This nature inspired movement sync’s autoadaptively the user’s movements - with no need for adjustments.
The secret power behind FreeFlow, designed by the Germany based Industrial Designer Volker Eysing, is the introduction of two new technologies ‘Auto-AdapTec’ and ‘FinTec’:

Auto-AdapTec: Auto-AdapTec offers a revolutionary solution by providing continuous, dynamic support for both the upper and lower back. Its design prioritises maintaining an upright pelvis, a cornerstone of healthy sitting posture. By seamlessly adapting to the user’s movements and reclining positions, Auto-AdapTec ensures consistent support while naturally aligning with the spine’s curvature—all without requiring manual adjustments.

FinTec: FinTec is a series of innovative polycarbonate curve supports encased in layered foam, offering users the perfect balance of support and flexibility throughout their workday. Designed to flex both horizontally and vertically, FinTec adapts seamlessly to each user’s movements, unlike most office chairs that have a static
back.

“Physicians and ergonomists have consistently emphasised that humans are not designed for prolonged sitting, leading to widespread back pain at the office. The primary cause of this pain is improper or extended sitting, which places excessive strain on the back due to our natural inclination to stand. In response to this issue, FreeFlow has been developed, offering an innovative design aimed at improving how people sit for longer periods, “said Vamsidharr Setty - Managing Director India, The Senator Group. “FreeFlow is not just
another Office Chair that does more by adding more, more complex functionality, more parts, more weight, more carbon. FreeFlow does the opposite, more with less. Better but easier. User-friendly not complicated.”

The Senator Group India set up its first showroom in India at Bangalore in 2018 with two premium and high-quality brands Senator and Allermuir. Senator focuses on tech-driven office furniture, while Allermuir offers design-led, contemporary workplace systems and soft seating. Today (through various sales and distribution channels) it has grown to become one of the top choices for customers/corporate office design led soft seating premium brand having garnered over 150+ customer base delivering projects from small to large scale office
footprints in the Indian market.

“FreeFlow is born is from an obsession to be better. At The Senator Group we believe incredible things happen when people have the possibility to work better. Move better. Collaborate better. Focus better. Be better. Technological innovation lies at the heart of The Senator Group because we know Better is achieved through continual experimentation, obsessing over every detail and never compromising” added Vamsidharr Setty.

About The Senator Group
The Senator Group, headquartered in UK, is a global, design-led manufacturer of office furniture, founded in 1976. They are known for their commitment to quality, innovation, and creating furniture that improves the lives of their customers. The company is independently owned and family-run, emphasizing attention to detail, integrity, and investment in people. They are one of the world's largest office furniture manufacturers offering a wide range of products including desking, seating, and specialist products, with a focus on improving workplace environments.

The company owns over 1.25 million square feet of manufacturing space globally, with facilities in the UK, USA and other key locations globally. The company is ISO:9001 accredited and conducts over 100 compliance checks during manufacturing.

Contact (The Senator Group India):
Email: enquiries-in@thesenatorgroup.com
Phone (Office/showroom): +918043029661