New beginning of Air India with change in appearance, use of new logo on social media
A day before the new look was made live on social and website, passengers also experienced the change at Air India counters at airports across the country. Where he got to see new people of the aviation company at different places.
Bhavika Nandwana 
Tata Group-owned Air India on Tuesday started using its new brand logo on all its social media platforms and website. With this, the airline has announced its complete transformation from "Old Air India" to "New Air India". Air India is now visible in a new look on social media platforms X (earlier Twitter) and Instagram.
Air India seen in new form on social media and website
Passengers also experienced the change at Air India counters at airports across the country a day before the new updates were made live on social and website. Where he got to see new people of the aviation company at different places.
Air India's website looks like this with the new logo
Acknowledging the new additions, Air India posted a video and wrote, "Welcome to a bold, warm and vibrant chapter of Air India. Through windows of possibilities, we welcome the entry into a new era of Indian aviation." Let's do it. The video shows a variety of windows that reflect their brand's vision as a "window of possibilities".
Air India shared this video as it started using the new logo.
Welcome to a bold, warm and vibrant chapter of Air India. Through the windows of possibilities, we unfold a new era of Indian aviation.#AirIndia #FlyAI #NewIndia #NonStopExperiences pic.twitter.com/9trkaJ17wP
— Air India (@airindia) December 19, 2023
It was announced to adopt new brand identity in August 2023
Let us tell you that in August 2023, Air India had unveiled a new brand identity and aircraft livery (sticker pasted on planes). The airline had said that the new aircraft livery and design features deep red, aubergine and golden highlights as well as a chakra-inspired pattern.
Air India had shown the new uniform of cabin crew a few days ago.
This month, Air India also gave the first look at the Manish Malhotra-designed uniforms for its cabin and cockpit crew. The new livery will be introduced in a phased manner over the next few months after Air India's first Airbus A350 aircraft takes flight. Air India claimed that the new uniform designs have been developed after intensive consultation with its crew representatives and the airline's in-flight service team. These have been designed after extensive testing exercises.
