Janmashtami saw a turnover of Rs 25000 crore across India, CAIT estimates
Janmashtami: CAIT National Secretary General and Chandni Chowk MP Praveen Khandelwal said that during this important festival, large-scale sales were witnessed, especially of flowers, fruits, sweets, deity's dress, decorative items, fast sweets, milk, curd, butter and dry fruits.
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As per the Confederation of All India Traders, trade was in full boom during Janmashtami celebrations across the country and therefore registered transactions of over Rs 25,000 crore. These figures highlight strong consumer spending during the festival driven by the vibrant festivities of Janmashtami. It is one of the most commercially active festivals of the year.
Praveen Khandelwal, National Secretary General of CAIT and Member of Parliament from Chandni Chowk said: On this important festival, large-scale sales are witnessed, especially in flowers, fruits, sweets, deity's dress, decorative items, vrat ki mithai, milk, curd, butter, and dry fruits.
Khandelwal said, "Festivals like Janmashtami form part of the Sanatan economy, which in turn strengthens the country's economy." Krishna Janmashtami was celebrated across the country on August 26 this year. Devotees traditionally observed fast and decorated temples and houses with flowers, diyas, and lights.
The 'temples' were beautifully decorated and thronged by a large crowd of devotees. He said, the special attractions of the Janmashtami festival included digi-tableaux, selfie points with Lord Krishna and many other pleasant animated scenes. In the cities, there were many bhajans, religious dances and discourses by saints and sages. Similarly, many social organizations also organize Janmashtami celebrations on their own scale. According to the scriptures, Janmashtami is the day of Ashtami Tithi of Krishna Paksha of Bhadrapada. It is the day Lord Krishna took birth.
Earlier this month, CAIT had estimated the festive trade to be over Rs 12,000 crore across the country during the festival of Rakhi. According to Khandelwal, the business on the festival of Rakhi in 2022 was around Rs 7,000 crore, Rs 6,000 crore in 2021, Rs 5,000 crore in 2020, Rs 3,500 crore in 2019 and Rs 3,000 crore in 2018. The trade body said that huge crowds are being seen in the markets for shopping and people are very excited about the festival.
